At BrilliantRead Media, we always strive to bring meaningful and powerful stories from India and around the world to empower and motivate our growing community. As part of this endeavour, we invited Vikas Tiwari for an exclusive interview with us. Vikas is a Co-Founder and CEO at What a Story. Let’s learn more about his background, journey and his advice for our community!
Excerpts from our exclusive interview with Vikas:
Could you please talk us through your background and your journey?
Our journey began in 2015 when we noticed a clear gap in the corporate video industry. On one side were large agencies that were often expensive and slow, and on the other were freelancers who lacked consistency and strategic thinking.
We wanted to build something in between – a team that combines storytelling, business understanding, and reliable execution.
Over the years, we evolved into working closely with SaaS, AI, and B2B brands, helping them simplify complex ideas and communicate their value through strategic video storytelling.
How did you discover your passion?
The passion developed naturally through experience. We realized that many great products struggle not because they lack innovation, but because their story is unclear or difficult to understand.
Seeing how the right narrative can change perception, improve adoption, and create real business impact made storytelling more than just creative work – it became a purpose-driven process.
Who do you believe has been the biggest source of motivation in your daily life?
Honestly, the biggest motivation comes from the people we work with – founders, teams, and creators who are building something meaningful.
Watching their journeys, challenges, and growth pushes us to constantly improve. Beyond that, curiosity and the desire to keep learning from different industries and perspectives keeps us moving forward.
What are some of the strategies that you believe have helped you grow as a person?
Consistency and self-reflection have been key. Instead of chasing shortcuts, we focus on learning from every project and continuously improving our processes.
Staying open to feedback, embracing failures as learning opportunities, and thinking long-term rather than seeking instant success has helped shape both personal and professional growth.
In your opinion, what are the keys to success?
Clarity, patience, and adaptability. Knowing what you stand for gives direction, patience helps you stay committed during slow phases, and adaptability allows you to evolve as industries and markets change.
Success is rarely linear – it comes from continuous iteration and resilience.
What advice would you give to our readers?
Focus on building strong fundamentals and solving real problems. Don’t chase trends just because they are popular – instead, understand your audience deeply and communicate your value clearly.
Consistent effort over time creates meaningful results.
BrilliantRead is committed to bringing stories from the startup ecosystem, stories that reshape our perspective, add value to our community and be a constant source of motivation not just for our community but also for the whole ecosystem of entrepreneurs and aspiring individuals.
Note: If you have a similar story to share with our audience and would like to be featured on our online magazine, then please write to us at [email protected], we will review your story and extend an invitation to feature if it is worth publishing.
